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The web site australianoncefired.net states the following, "Hi Welcome to Australian Once Fired Brass." I noticed that the website said " We supply all manner of shooters in Australia ." They also said " Our next shipment is Finally on the water . It will hopefully clear Customs early to mid February . It will take time to sort through so be patient . We have decent numbers of 38Special back on the shelves from 3 of our local suppliers . Getting harder to get as more companies are going over to 9mm for training and carrying . So for now we have a supply . But that will not last. We are open 8am-5pm Monday to Friday." The meta header had shells as the first optimized keyword. This keyword is followed by brass, australia, and australian which isn't as important as shells. The other words australianoncefired.net used was cases. ammo is included but could not be viewed by search crawlers.